Alex Terranova CoachingOn the homepage, you probably read my bio, the one with a some boldness, some heart, and hopefully a laugh or two. But if you’ve made it here, maybe you’re curious about what’s under the hood. Maybe you’re wondering, “Okay, but what has this guy actually done?” Totally fair. This is the part where I take off the baseball hat, put on the blazer (metaphorically), and let you peek at the credentials behind the coaching.
Spoiler alert: It’s a mix of serious reps, some wild pivots, and a whole lot of transformation, both mine and others’.
I help high-performing men who are killing it on paper but quietly dying inside to escape the pressure cooker of performance because I know that pain intimately – the pressure to always be on, the drive to perform, and the quiet moments when success feels hollow and you feel alone.
But let’s not get too heavy just yet…
I’m a paradox. My wife calls me an enigma because you might find me binging Yellowstone or Game of Thrones one night and be deep in a soundbath or baking sourdough bread the next. I get obsessed with the NBA playoffs and also get lost in a spiritual crystal shop. I’m a man who’ll crush a gym workout in the morning and sit in sacred ceremony with an indigenous elder by night. My Spotify playlist is a blend of Hamilton, Jordan Davis, LANY, The Strike, Diary of a CEO, and native Flute meditation tracks.
And of course, I’m deeply in love with my wife Evin Rose and obsessed with our wiener dog Cali and our cat Tucker. They keep me gentle. They also keep me humble.
I’m passionate, playful, committed, and flawed. I get dramatic. I mess up. But I use the same tools I teach to return to integrity, power, and presence. I don’t believe in perfection – I believe in practice.
“The changes and growth in my business and personal life have been profound.
I believe anybody who coaches with Alex will see the changes they are looking for and get the guidance they need to take their business and life to the next level.”
Alex and his wife, Evin, live in Carlsbad, CA, with their dog, Cali, and cat, Tucker.
Now for the street cred…
I’ve experienced over 400 hours of coach training, coached over 4,000 hours of clients, trained more than 100 other coaches, and spent over $100,000 on my own growth. I’m a PSYCH-K® Facilitator, a Professional Certified Coach from The International Coach Federation, a Certified Mental Performance Mastery Coach, and opened or helped open more than 20 businesses. I co-founded The Alchemy of Men, that transforms men’s lives from the inside and out, created a Viral Dating Contest that got me on the News, and is how I met my wife. I’ve written and published two books and my coaching is My coaching is steeped in ontology, PSYCH-K®, ancient ritual, modern mindset work, and somatic integration.
But beyond the titles and tools, I’m a man who gives a damn. I will tell you the truth you don’t want to hear, stand for your greatness when you’ve forgotten it, and challenge you to live a life that actually feels as good as it looks.
