Testimonials

Real Results

You’ve got plenty of places to talk, your friends, your therapist, your men’s group, your coach. Story time is everywhere. But if talking was enough, you’d already have the life you want. Alex Terranova isn’t here to coddle your comfort zone or co-sign your excuses. He’ll meet you with love, empathy, and zero judgment, but he won’t let you hide. He’s a mirror, a catalyst, a force for your next level. If you’re done recycling the same old stories and ready to get real, this is where the shift starts. Real work. Real results. Real New You.

- Dana K.

Tech Founder, New York

“I came to Alex in a state of listlessness and confusion about my life. In just three months, I am more confident, clear, and moored than I have been in years.

Alex clearly has an extensive toolkit; I appreciate his tailored approach to which exercises and frameworks to use with me and don’t feel like I’m being run through a generic process. Whether it’s books, podcasts, articles, or other people, the resources he’s connected me to indicate that he /heard/ me and understands what I need to achieve my goals. Our conversations are easy, natural, and I feel coached without being preached to.

He has a remarkable understanding of the human condition, what feels like a deep commitment to my success, and a willingness to be open himself. The relationship definitely requires my commitment and a degree to self-accountability, but he matches that energy in a supportive and inspiring way. I am excited and encouraged to continue the work, and if you’re reading this: take the step because you deserve it.”

- Joy R.

Health Care, San Diego, CA

“I am writing to express my gratitude for the exceptional business coaching you have provided over the past six months. Your guidance has been instrumental in refining my business goals and re-organizing my priorities. Initially, I had set out to accomplish five key objectives, but with your support, we achieved eight pivotal changes that have significantly streamlined my business operations.

Your coaching has empowered me to step into my role as “CEO JOY” with confidence. You helped me realize the importance of delegation and the strengths within my team. As a result, my team has risen to new heights of support and success, which has greatly benefited my business.

The time, money, and dedication invested in your coaching have been incredibly rewarding. I look forward to continuing our work together and am excited about the future results we will achieve.

Thank you, Alex, for everything. If anyone would like to discuss my experience working with you, I am more than happy to share.”

- Ken P.

Reverse Mortgages, San Diego, CA

“ I’ve worked with a couple of business coaches in the past. The typical conversation started with identifying a goal, breaking into small steps, and then being accountable for those steps. Basic and can be effective.

WIth my first call with Alex, I knew this was going to be different. We talked about some goals and then he asked me why I thought I wasn’t achieving those goals? That question let to a 45 minute discussion about some things I’ve never even thought of, and I didn’t want it to end. Alex has a very warm and welcoming approach but also not afraid to ask the questions that need to be asked and addressed. If you’re looking for a new approach and better solutions, I highly recommend giving Alex a call.”

- Ashton B.

Solar Sales, San Diego, CA

“I have been SOOOOO grateful to have Alex as my coach for the past almost 4 years! His ability to listen, bounce back the things I say for me to hear them a little differently, and then ask incredible questions to get me moving in a positive direction has been unmatched. I’m confident he would help any individual or company that asked him to be their coach. Easy decision to take your life and business to the next level!”

- Mark Carey

Sales

I recently worked with Alex, and here are a few highlights-
Being recognized as one of the top three salespeople globally—out of 400 sellers—with over $2 million in sales was a huge moment for me. I can directly attribute part of that success to the work we’ve been doing together.

But beyond the numbers, what truly matters is how this success feels. The recognition from my wife, my mom, and my peers—people who see how hard I’ve been working and how much I’ve grown—fills me with pride and joy.

This journey hasn’t just been about sales. I’ve gained control over my time, created a better work-life balance, and strengthened my relationships. I interact with my brother without pressure or guilt, communicate with my mom from a place of peace rather than frustration, and show up more present with my wife. Even in my other business, I’ve increased my volume.

Most importantly, I’ve learned to slow down, to be softer and kinder in how I move through life. I now ask myself, ‘How important is this to me?’—and that clarity has been transformative. These changes are invaluable, and they’ve made all the difference in both my professional and personal life.

Thank you Alex!

- Tomas Ruggiero

Attorney

Man, working with Alex was a game-changer. He called me out, pushed me in ways I didn’t even realize I needed, and lit a fire under me. Before coaching, I was stuck—trying to build my outdoor adventure coaching business while working full-time as an attorney, drowning in debt, and trying to figure out how to balance it all with getting engaged and married. I wanted to make it happen, but I didn’t know how.

I was constantly planning, trying to create the perfect strategy before taking action. I thought I had to build the whole business before I could even start. I was hesitant about working with another coach—I didn’t want to just talk about doing things, I wanted to take action. But Alex helped me shift my mindset. He showed me that action—ANY action—is what moves the needle. That setting a date and committing to it is more important than having all the details figured out.

One of the most powerful moments for me was when Alex straight-up told me I had become a squatter in the program—I wasn’t taking action, and he wasn’t going to just let me sit there. That level of honesty was exactly what I needed. It forced me to get real with myself, set deadlines, and actually move forward. Most coaches wouldn’t do that, but Alex genuinely wants results for his clients.

Now, I’m making progress, setting dates, building momentum, and most importantly—having fun with it. I’ve stopped overthinking and started DOING. The “No BS” approach Alex brings helped me stop waiting and start creating.

If you’re on the fence about working with Alex, I’d say just ask yourself—what do you really have to lose? If you’re serious about making a change and getting real results, this might be exactly what you need. Take the call and see what happens. You won’t regret it.

Testimonials & Real Results

From Past & Current Clients

“My work life balance was unsteady, my focus on work, rather than living in the moment. I decided to reach out to Alex. This was definitely something I should’ve done much sooner as he allowed me to openly express what I was feeling and the daily challenges I was facing. Alex asked me to think about what’s important and demonstrated techniques that he’s seen success with. I would highly recommend utilizing Alex’s knowledge and skill set if you’re facing barriers to success."

-Tariq A.

Commercial Lender, San Diego

“I honestly can't thank Alex enough for his incredible coaching. I truly believe he's done more for my marriage in 90 minutes than I've done in 8 years.”

-Jason M.

Gym Owner, San Diego

To work together, we have to know, like, and trust each other. That’s why the first one’s on me!

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“I grew my business from $200K to $800K in our first 6 months working together! This work is priceless. My business and relationship has expanded more than I ever thought possible because of this work.”