Tomas Ruggiero

Man, working with Alex was a game-changer. He called me out, pushed me in ways I didn’t even realize I needed, and lit a fire under me. Before coaching, I was stuck—trying to build my outdoor adventure coaching business while working full-time as an attorney, drowning in debt, and trying to figure out how to balance it all with getting engaged and married. I wanted to make it happen, but I didn’t know how.

I was constantly planning, trying to create the perfect strategy before taking action. I thought I had to build the whole business before I could even start. I was hesitant about working with another coach—I didn’t want to just talk about doing things, I wanted to take action. But Alex helped me shift my mindset. He showed me that action—ANY action—is what moves the needle. That setting a date and committing to it is more important than having all the details figured out.

One of the most powerful moments for me was when Alex straight-up told me I had become a squatter in the program—I wasn’t taking action, and he wasn’t going to just let me sit there. That level of honesty was exactly what I needed. It forced me to get real with myself, set deadlines, and actually move forward. Most coaches wouldn’t do that, but Alex genuinely wants results for his clients.

Now, I’m making progress, setting dates, building momentum, and most importantly—having fun with it. I’ve stopped overthinking and started DOING. The “No BS” approach Alex brings helped me stop waiting and start creating.

If you’re on the fence about working with Alex, I’d say just ask yourself—what do you really have to lose? If you’re serious about making a change and getting real results, this might be exactly what you need. Take the call and see what happens. You won’t regret it.